Terms of Service
The agreement between you and us. Written to be read, not to hide behind.
Last updated 28 July 2026. This is the first published version.
1. Who you are contracting with
These terms are between you and Signalcroft AI Ltd, registered in England and Wales, company number 17364692, registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ ("we", "us"). Contact us at hello@signalcroft.ai.
By creating an account you accept these terms. If you are accepting on behalf of an organisation, you confirm you are authorised to bind it.
2. What we provide
The Signalcroft AI Intelligence Hub is a subscription service giving access to a curriculum of AI enablement material, a prompt library, governance frameworks, market intelligence and related tools. We also sell facilitated sessions and workshops, which are quoted separately and governed by these terms together with the scope agreed in writing.
We improve the service continually. We may add, change or remove features, but we will not materially reduce what you have paid for during a paid term without telling you first.
3. Your free trial
New members get 14 days free, with full access and no card required. We will not charge you at the end of a trial: if you want to continue, you choose to subscribe. If you do nothing, your access simply ends.
4. Subscriptions, prices and payment
- Prices are shown on our website and are exclusive of VAT, which is added at the applicable rate where it applies.
- Subscriptions renew automatically for successive terms unless cancelled before the renewal date.
- We may change prices for future terms with at least 30 days' notice. A change never applies to a term you have already paid for.
- If a payment fails we may suspend access until it is resolved.
5. Cancelling
You can cancel at any time from your account or by emailing us. Cancellation takes effect at the end of your current paid term, and you keep access until then. We do not pro-rate refunds for part of a term unless the law requires it or we have failed to provide what you paid for.
If you are a consumer, you have a statutory right to cancel. Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 you may cancel within 14 days of entering the contract and receive a refund. Because this is digital content supplied immediately, by starting to use the service within that period you ask us to begin at once and acknowledge that you lose the right to cancel once supply has begun. If you would rather keep the right, wait until the 14 days have passed before using the service. This paragraph does not apply to businesses.
6. Your account
Keep your password to yourself and tell us promptly if you think someone else has your credentials. Accounts are for one named person. Where your organisation holds several seats, each person needs their own. You are responsible for what happens under your account.
7. Acceptable use
Use the service lawfully and sensibly. Do not:
- share your login, or resell or redistribute our material without written permission;
- attempt to breach security, access another organisation's data, or probe the service other than as invited;
- upload unlawful, defamatory or infringing content, or anything containing another person's personal data without a lawful basis;
- use the community board to harass, mislead or spam;
- scrape the service at scale or use it to build a competing product.
We may suspend or close an account that breaches this section, and will tell you why.
8. Intellectual property
Our curriculum, prompts, frameworks, written material, software and brand remain ours. Your subscription buys a personal, non-exclusive, non-transferable right to use them for your own work and your organisation's internal purposes for as long as you subscribe. You may use outputs you create with our material freely in your own business.
What you write, such as community posts and notes, stays yours. You grant us the limited right to store and display it as the service requires.
9. Availability
We aim to keep the service available at all times and deploy planned changes in a weekly maintenance window, currently Tuesdays between 07:00 and 07:30 UK time. We do not promise uninterrupted availability on standard subscriptions. Where we have agreed a specific service level in writing, that agreement governs.
10. Honest limits on what we promise
The service gives you information, training and tools. It is not professional advice: not legal, financial, medical, or regulatory advice for your specific circumstances. AI outputs can be wrong or incomplete, and you remain responsible for checking anything before you rely on it or send it to a client.
11. Liability
Nothing here limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow us to limit. If you are a consumer, your statutory rights are unaffected.
Otherwise, and to the extent the law allows: we are not liable for loss of profit, revenue, business, goodwill or data, or for indirect or consequential loss; and our total liability in any 12-month period is limited to the amount you paid us in that period.
12. Data protection
How we handle personal data is set out in our Privacy Notice. Where we process personal data on your behalf as part of a paid engagement, a separate data processing agreement applies and is available on request.
13. Ending the agreement
Either of us may end this agreement by cancelling as described above. We may suspend or end it immediately if you materially breach these terms. When it ends, your access stops and we handle your data as the Privacy Notice describes.
14. Changes to these terms
We may update these terms. If a change materially affects you, we will give at least 30 days' notice by email or in the platform. Continuing to use the service after that means you accept the change.
15. Law and disputes
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK, you may bring proceedings in your own jurisdiction.
If something is wrong, email hello@signalcroft.ai first. We would far rather fix it than argue about it.